A coupon is built from a business name, a deal headline, the offer's terms, and optional styling — all edited on one screen under Coupons → Add New Coupon.
The Content tab #

- Title names the coupon in the admin. It does not print on the coupon itself.
- Coupon Type chooses the template. Modern Ticket is the default for new coupons and is the design shown throughout this guide. Classic is the original layout, kept so existing coupons keep the look they were published with. Image uses an uploaded graphic instead — see Creating an Image Coupon.
- Business Name sits above the deal in small capitals. Leave it blank to hide that line.
- Deal is the headline —
10% OFF Dinner,Buy One Get One Free, and so on. The Field Styles row beneath it sets the deal's colors. - Terms holds the fine print: validity windows, limits, exclusions.
- Publish (or Update) saves the coupon.
On the right, pick or add Coupon Categories to group this coupon for display and filtering.
Colors #
The deal's background color is the coupon's accent — on the Modern Ticket it fills the top panel. You do not have to pick a text color to go with it: the deal text is set to black or white automatically, whichever stays readable on the background you chose. Setting Font Color yourself still overrides that.
The Border & Background tab sets the inner border color, which the Classic template draws around the coupon body. The Modern Ticket has no inner border, so this color does not affect it.

- Click Select Color to choose the inside border color.
A different accent gives each offer its own look — the same template, three ways:

Placing the coupon #
After saving, the Coupon Shortcode box shows the exact shortcode for this coupon — copy it into any page, post, or text widget.

The result #
The published coupon on a page, with its business name, deal panel, terms, expiration line, and print link:

Set when the coupon stops showing in the Expiration Dates guide, and read Displaying Coupons for all the ways to place it.